You shouldn’t judge a book by its cover – but your readers certainly will.

It’s probably one of the key areas that self-published writers fall down on.

If your book doesn’t look great on the outside, then people are going to

be much less likely to be inspired to purchase it.

 

The cover of your book is the first thing people will see – so you want to make

sure that it looks professional. Bear in mind the people that it will appeal to:

what kind of image would draw in the right readers? Whilst we would always

encourage you to be creative and original, you should be mindful of your

customers and remember that if someone is looking for a crime/thriller for

example, there is a certain type of cover that will attract their attention.